” The Niches are in the riches “ No, I haven’t discovered this, it was discovered by the legend himself Deepak Kannakaraju in the early days of his blogging journey which he is now transferring to the younger generation.
Right now !!! the young boy in the picture from Tier – 2 city has been tagged as “Digital Deepak ” & “No. 1 Digital Marketing expert in India”.
He is in a mission to create 1 million digital marketing expert and I am blessed to intern under him.
First, off all I would like to introduce myself .
Hey , I AM ANURAN DAS SON OF LOVELY PARENTS,BOYFRIEND OF A SUPER GIRL,A CHEMIST TURNED FIRE TRAINER , NOW A DIGITAL MARKETING NEWBIE, LEARNT FROM THE BEST MENTOR DEEPAK KANAKARAJU, NOW INTERNING UNDER HIM, WITH A MISSION TO CHANGE MY FORTUNES IN 2020.
“Rome was not built in one day”.
The universal truth always looked like a joke to me. As I was a topper in my school and college days by studying only 1 month. I always felt like give me any task, I will show how is it completed.
Three months back, I came across dropshipping on Facebook ” Get Rich ” schemes.
Ohh !!!! I felt attracted and dreamt of becoming rich and living a lavish life. I immediately transacted Rs 2,200 and opened my Shopify store.
It felt “awesome”. Two days later I invested in Facebook Ads !!!!! Boom
I slept with dreams that tomorrow morning I am going to become rich.
But in the morning I saw no conversion , I felt a bit demotivated.
I reinvested Rs 1000 again ,no conversions came.
I was shattered.
I closed down the online store.
For, the first time in my life I felt like a ” big loser “.
The fucking ” looser” tag made me cry inside all day and night. I finally decided to learn digital marketing to get back my lost money.
I started searching for some courses online & offline when I finally ended up in Deepak Kanakaraju’s landing page & it was a Black Friday Sale and the course was offered for Rs 4999/-
I took my debit card slowly from my money bag and transacted Rs 4999/- which I won 2 days back from a cricket tournament.
I ended up in the vast digital marketing journey, where everything seemed interesting but nothing rewarding.
Daily, I surfed Youtube and saw thousands of success stories of people who were claiming to earn $1000 in 1 day.
It started demotivating me.
I opened a website started learning web designing through WordPress, Canva editing and Filmora editing.
I gathered a bit of confidence.
I convinced a client for running FB ads and invested Rs 1,000 for the client in lead generation ad.
But leads came at the price of onion in West Bengal ( Rs. 135 per lead).
I thought the online arena is not meant to be mine and I decided to quit this journey.
Within a spark of the moment, I received an email from India’s leading digital marketing expert for internship program for newbies and the program details to be discussed via a webinar.
I immediately “registered” for the program.
With each passing day, my heartbeat increased and I prayed for the ” internship ” to be at a reasonable price. Finally, the webinar day arrived.
I asked my mother in the morning, ” Do you trust me?
My mother replied:- Yeah, why?
I asked, ” Can you please lend me some money?
My mother replied, “ Not again.”
The webinar started at sharp 9′ o clock, Deepak sir provided us the layout of the internship program and the rewards as well.
Finally, he pitched the course fee, within a few moments many persons enrolled.
I asked my mother for one last time please, “ Lend me money.” I want to remove the ” looser tag ” which was killing me inside.
Finally, my mother felt some sympathy on me & provided me the debit card and I transacted.
I was overwhelmed and a hunger to succeed and turn the table was burning inside me.
Finally, the Internship program Day-1 arrived , I was a bit nervous , truly speaking very nervous.
Finally, the clock struck 9′ o clock and our mentor Deepak Kanakaraju was in front of me.
Within a few minutes from the poll results, I realized that I am not the only person who is going through this phase, but there are hundreds other like me.
The classes started, slowly in the Zoom Call we all started interacting with Deepak sir and sharing our numbers for a Whatsapp group. I was getting confident with each passing moment.
Finally, the classes were over and we were handed with an assignment of article submission to improve our communication and kick our blogging journey.
Within a span of 1 day, I saw great articles by my fellow mates. It felt great to have such great content writers surrounding me.
I was a bit nervous, as I am going to publish the first blog post of my life.
I started writing, I felt short of words, I felt I can’t express myself but the urge to succed and my mother’s sacrifice kept me motivated.
I, drank a glass of water promised myself to write my best shot !!!
And here, I go with my first ever article.
The main focus of Deepak Sir’s first intern program was to make all the candidates realize:-
“ FOCUS ON MARKETING, DIGITAL IS JUST A MEDIUM “.
I am providing some detailed key takeaways from the webinar how to do niche research, market research, which every digital marketer should follow.
HOW TO DO A PROPER NICHE RESEARCH & MARKET RESEARCH ?
DISCOVER THE GOLD
Gold is a product that attracts customers and automatically sells the product. So, as marketers, our main goal is to master the art of market needs.
Our main focus should be to discover market needs and find a solution to solve their market needs. The more needs we solve the better you can expand to the market.
Now, the common hesitation or our mindset is that we think that the market is saturated with products, and there is no scope for new products. I, completely disagree because the market is ever-expanding.
Now, think otherwise suppose you are buying a phone from amazon. Will you only buy the phone? Nah !!!! you will buy phone cover, screen guard, selfie stick & others.
So, if you observe carefully market will always expand as new needs will give rise to more new needs and an infinite number of products.
“Deciding where to compete is , half your success ”by Deepak Kanakaraju
“Recession won’t make you worry if you know the global economy.”
If the average age of a country goes up, then people can spend more and the economy increases.
Suppose, the average age of the country is above 45 then the expenditure capacity of the persons is high and so the money is distributed from one person to another. Hence, the economy increases.
Think reverse, if the average age of a country goes down, then the expenditure capacity decreases. Hence, the supply of money in the market is low and we end up in a recession.
But, if you are delivering value to other’s life then recession won’t affect you.
“Don’t worry about recession, people will always pay for value.”by Deepak Kanakaraju
COMMUNICATION – IS THE KEY TO SUCCESS
A skill that can make or break your marketing efforts.
Marketing is an evergreen field and to be successful you need to develop good communication skills.
If you can’t communicate to your audience no platform can give you success. You need to understand the pain points of your customers and replicate it in your ad copies, conversations to build trust.
Imagine, Raju & Niloy both try to sell you a pen.
Raju just pitches you in a clumsy way “ Buy a pen from me”.
Niloy pitched, “ Sir, This pen has the track record of success”. I have sold 1,00,000 copies by just using this pen. It has a smooth artflow ink which makes it fall in love with you. This pen seems to be creative and it’s perfect for a creative person like you.
Now, in both the scenarios the person was selling you a pen but see the difference in communication, let it be digital or physical you will never purchase from Raju because of his communication skills.
” The best way to market is to communicate to the right people at right time.”by Deepak Kanakaraju
FUTURE OF DIGITAL MARKETING
Digital marketing is the newer form of marketing of products or services using digital mediums and reaching thousands of people. As per, the recent news in THE ECONOMIC TIMES India is in 2nd position in digital marketing jobs.
As per reports, after an analysis of more than 4,50,000 tweets, 7,00,000 blog posts the data gathered reflect that a total of 17,000 content marketing job vacancies available globally, 5,000 are in India, the data showed.
Please refer to the link below:- THE ECONOMIC TIMES
Will Sales & Marketing die? No, never so there is no need to worry about the future of digital marketing.
I will repeat it to you all again digital is just a medium of reaching millions of people right from your laptop.
I, would like to ask you a question before answering it. Can machines take your job?
Never, your job can only be taken if you rely on tools and you can’t decide the basic marketing stuff. Will you take someone only for knowing tools? Never, you will always look for a better marketer who can invent stuff to understand the pain points of customers and act accordingly.
INTEGRATED DIGITAL MARKETING
“ CONTENT IS THE KING “
Integrated digital marketing means to use all the channels in such a manner that it complements each other and boosts traffic. It works like an engine and traffic is circulated and nurtured throughout the funnel.
As you can see , content is the central part of the marketing activity. Quality content helps to gather attention and repeated quality content helps to build trust.
Suppose, only quality content and social media are in the frame. Imagine you have 1000 followers (you have to build some social proof by running FB page like ads ) and you share your content on social media, and if 10% is the C.T.R and if 1% also shares the post then you will get 10 shares on social media which will eventually bring more traffic on your website and hence increasing search engine rankings.
Now, think Search Engines and Content is in the frame. People searching via a search engine will end up sharing the content on social media and become a follower of you through Facebook “LIKE WIDGET “ box.
So, content compliments search engine and social media.
Now, Content and email marketing comes into the picture. Good content will get you good email opt-ins and eventually, you can nurture them well and build more trust and finally turn them into your premium customer.
Paid Ads acts as a catalyst that speeds up all the existing processes and helps you in achieving quick results.
This efficient engine is also referred to as CONTENT MARKETING 2.0.
Trust me, gone are those days where people used to believe, driving traffic from ads to sales page with the goal of sell & convert.
Have you ever made an instant purchase? No, never because you don’t trust the add.
Now, imagine when Jio launched 4G it gave free data to all prospects to build trust for the next 3 months and made Jio a part of there daily life and then they hooked a price for there services and we didn’t mind paying as it added value to our lives.
How to select a niche?
Let’s play a word game, suppose our topic is sports, and we have to say words or phrases related to cricket.
Suppose I say :
ME :- CRICKET
YOU :- CRICKET BAT
MAINAK :- BEST CRICKET BATS
KAKON :- BEST CRICKET BATS IN INDIA
See, you have selected a sub-niche here, now you should go with market research, keyword research e.t.c
Niche marketing is one of the most popular forms of marketing as it targets a specific audience and becoming a leader in a particular niche.
Suppose, you have a niche audience of 1 lakh and if you can implement the integrated digital marketing strategy and if 10 % also converts for an Rs. 100 product you are making a revenue of 10 lakh rupees.
If you spend a maximum Rs 8 to acquire a customer then to acquire 1 lakh audience you just need 8 lakhs.
Total profit – 2 lakhs
PRO TIP :- CHOOSE A NICHE WHICH HAS A COMBINATION OF TALENT, PASSION & INTEREST.
If you be everything to everyone, you will be nothing to no one.by Deepak Kanakaraju
“The best way to research a market is to keep yourself in the problem and figure out the needs and demands in the market for a particular niche.”
You can run surveys , polls e.t.c and have a deep analysis of what the market is demanding & make a market fit product.
Steve Jobs, while his visit to China discovered that people loved hearing music, but they had to carry a big MP3 player to listen to music. So, he discovered an apple iPod and it became a market hit.
” Scratch your own itch to choose best niche”by Deepak Kanakaraju
Keywords are basically user search terms on google.
Tools like Uber Suggest, ahrefs will give you good insights about the search volume eventually the demand of the product in the market.
Suppose people are searching for :-
“ Best cricket bats in India”- Search Volume – 3,600.
So, it means this product is in demand. I don’t remember which is the best cricket bat in India .So, there is definetly a market scope here.
“ Best cricket balls”- Search Volume – 600
So, it means this product is not in demand. If you market this , eventually you will end up making losses.
PRO TIP :- Always choose the keywords which has a buying intent.
” Always choose keywords which has high buying intent “
by Deepak Kanakaraju
Try to be a heart surgeon, rather than a general doctor .
Believe me , it’s damn easy to find a sub-niche where there is less or no competition rather than competing in a niche where competition is high.
Be your own boss, “ Research Better, Market Better.”
Now, I am throwing you a challenge :–
Either choose a niche market and grow rich in 2020 or Choose a mix market and grow poor in 2020.
Thanks for reading till the very end .Have a great day ahead !!!!!!
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